Lifestyle2026-10-15T12:04:52+02:00

Lifestyle fulfilment, from drop to doorstep

A first bike. A candle for a new home. A figure that completes the collection. Whoever ordered it will remember how it arrived. So we handle your products with the same care, and your webshop parcels leave in your tissue paper, with your card.

Your stores and your webshop ship from the same stock, and store cartons go out on the agreed day.

Four things lifestyle logistics has to get right.
Especially on launch day.

Packer placing collectible figures and toys in a shipping box with tissue paper
Launch day: we add people before the orders come in

A launch or a collab can bring in a month of orders in a few hours. Give us the date and the volume. We add pickers and packers for that week and pre-pack where it helps. Your everyday orders keep going out as normal.

Every item gets its own packing rule

Candle jars break. A balance bike needs a box the size of a suitcase. We record size, weight and packing method per item and follow it on every order. No half-empty boxes, nothing fragile loose in a carton.

Stores, webshop and wholesale, shipped from one stock

Store replenishment goes out in cartons on a fixed day. Wholesale on pallets, labelled the way the retailer asks. Webshop orders as parcels, same day before the cut-off. One count, so you see at once what a launch leaves for the stores.

Packed to your instructions, also in the week it sells out

Which box, which tissue paper, where the card goes. We write it into your packing instruction and every packer follows it, on a quiet Tuesday and on launch day. A gift wrap or insert for one order? Send it with the order data.

Pop Mart: from first visit to running operation in 14 days

August 2025

Pop Mart needed a new partner for its French retail operation, fast. Within fourteen days we moved the stock to our warehouse in Rekkem, while the stores kept receiving their deliveries on time.

5 stores

New store openings in Bordeaux, Marseille, Paris, Lyon and Lille, plus wholesale and retail distribution in France and Spain.

Europe + UK

In early 2026 Widem won the European and UK tender. We are now Pop Mart’s regional distribution centre for retail, e-commerce fulfilment and returns.

Marc Clément of Widem and a colleague next to a Pop Mart figure

Everything a lifestyle brand needs, from one warehouse

Fulfilment

Storage, order picking and stock management for every channel. Your stock is counted once: stores, wholesale and webshop all pick from it.

E-fulfilment

Webshop orders straight from your platform, packed in your box and tissue paper, with your card. Ordered before the cut-off, out the same day.

Retail distribution

Store replenishment in cartons on a fixed day. Wholesale on pallets, labelled the way the retailer asks.

Gift sets and relabelling

Sets put together for the holidays, new labels for another market, an insert or gift wrap for a single order.

Returns

Returns come back to us. We check them and put what can be sold again back into stock.

Customs

Export and import paperwork for every shipment outside the EU, the UK included, ready before the shipment leaves.

What clients say

Frequently asked questions

Which parcel services do you work with?2026-10-13T18:02:26+02:00

With all the major ones: bpost, PostNL, DHL, DPD, UPS, GLS and FedEx. Per order we pick the carrier that fits the destination and the parcel size, or we use the one you prefer.

Which webshop software can you integrate with?2026-10-13T18:02:37+02:00

With Shopify, Magento, WooCommerce, Lightspeed and MyOnlineStore, and with marketplaces like bol.com and Amazon. Orders come in automatically and the track-and-trace goes back to your webshop. Our own IT specialists do the integration. On another platform? Tell us which one.

How far do you go in personalising a shipment?2026-10-13T17:22:00+02:00

As far as your packing instruction goes. Your box, your tissue paper, a card, a sample, a gift wrap for one order. We write it down once and every packer follows it.

Can I see where my parcel is?2026-10-13T18:02:48+02:00

Yes. Every parcel gets a track-and-trace code for you and your customer, so you both follow it from our warehouse to the door.

Do you work with a fixed price?2026-10-13T18:53:58+02:00

We work with fixed rates for storage and per order, so the total moves with your volume: less in a quiet month, more in a busy one. Send us your product list and you get a quote within a few days.

How do I know if fulfilment is right for my business?2026-10-13T17:26:00+02:00

If packing orders takes the time you need for your brand, or a launch week runs your team into the ground, it is worth a conversation. Send us your product list and order volume and we tell you whether it pays off.

Do you ship to the UK?2026-10-13T17:27:00+02:00

Yes. UK shipments go through our UK centre. We prepare the customs paperwork for every shipment outside the EU.

What is your lifestyle challenge?

A launch week, a catalogue with twenty box sizes, or stores and a webshop on separate stock. Tell us what is holding you back.

What we need to price your flow
  • Your product list, with dimensions, weights and what is fragile
  • How many orders a month, and what a launch week looks like
  • Where it goes: stores, boutiques, webshop or all three
  • Which markets you ship to, and whether next-day matters there

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