{"id":13556,"date":"2026-04-01T12:52:29","date_gmt":"2026-04-01T10:52:29","guid":{"rendered":"https:\/\/www.widem.eu\/?p=13556"},"modified":"2026-09-30T11:19:27","modified_gmt":"2026-09-30T09:19:27","slug":"jeune-premier-grows-with-widem-logistics","status":"publish","type":"post","link":"https:\/\/www.widem.eu\/en\/blog\/jeune-premier-grows-with-widem-logistics\/","title":{"rendered":"When premium products need premium logistics:<\/span> how Jeune Premier grows with Widem Logistics"},"content":{"rendered":"

For Jeune Premier, a school bag is never just a school bag. It is a piece of design. A brand statement. The kind of product that has to deliver a \u201cwow\u201d moment the second the customer opens the box. As the Belgian brand expanded from an inspiring kitchen-table idea into an international name sold in more than 60 countries, its logistics needed to evolve too. That is where Widem Logistics came in.<\/p>\n

Today, Widem supports both Jeune Premier\u2019s B2B and B2C operations, helping the brand stay flexible, scale during peak periods and deliver the premium experience customers expect.<\/span><\/p>\n<\/div>

Or watch the testimonial here<\/span><\/a><\/div><\/div><\/div><\/div><\/div>
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From a kitchen-table idea to <\/span>a global brand<\/span><\/h2><\/div>

Jeune Premier was founded by H\u00e9l\u00e8ne Fransen after a very simple frustration: she could not find a school bag she truly loved for her son Ralph\u2019s first day at school. So she designed one herself.<\/p>\n

What started as one mother\u2019s search for something more beautiful and durable became something much bigger. Positive reactions came almost immediately, and with the support of her husband Bruno, the brand grew into the Jeune Premier we know today: a global school fashion brand known for premium finishes, colourful detailing and standout design.<\/span> <\/b><\/p>\n

Today, Jeune Premier offers a full universe of products for children, from satchels and ergonomic backpacks to pencil cases, lunch boxes, bottles and accessories, all designed with the same eye for detail and personality.<\/p>\n<\/div>

Growth brings complexity<\/h2><\/div>

As demand grew, so did the operational pressure behind the scenes. Production expanded beyond Europe, volumes increased and the international distribution became more complex. So the logistics setup needed to keep pace. That meant finding a logistics partner that could do more than move boxes from A to B. It meant finding a partner that understood product care, retail requirements, seasonal peaks and the realities of a fast-moving omnichannel business.<\/p>\n

As Lore Luyens<\/span>, Production Manager at Jeune Premier, explains: \u201cWidem Logistics came onto our path when we were looking to book containers through a partner to get our goods from our international production facility to our national warehouses. That always went very smoothly, which meant they stayed top of mind for us.\u201d <\/i><\/p>\n

Widem had already built trust through those early interactions. The relationship first started on the B2B side, before expanding into B2C a year later.<\/p>\n<\/div><\/div><\/div>

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“Our products are not standard. Widem still does everything manually, but that does not mean we lose speed.”<\/h3><\/div>

– Lore Luyens, Production Manager<\/p>\n<\/div><\/div><\/div>

One partner for both<\/p>\n
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B2B and B2C<\/p>\n<\/div><\/h2><\/div>

Widem Logistics manages Jeune Premier\u2019s full B2B and B2C stock. Around 60% of Jeune Premier\u2019s turnover comes from B2B, with the remaining 40% from B2C. For Jeune Premier, the partnership works because it combines scale with accessibility. <\/p>\n<\/div>

A dedicated contact person makes the difference<\/h3><\/div>

According to Lore Luyens, the day-to-day collaboration is smooth because there is always a direct line of communication. \u201cThe collaboration with Widem runs very smoothly because we have a fixed contact person. Jessy is our point of contact and we can always reach him very easily whenever something is not delivered correctly or needs to be adjusted before it can be put into stock.\u201d <\/i><\/p>\n

That responsiveness is essential in a business where products are not standard and operational exceptions are part of daily life.<\/p>\n<\/div>

A hands-on approach for non-standard products<\/h3><\/div>

Jeune Premier\u2019s products are highly detailed and come in different formats and configurations. That makes careful handling essential. \u201cOur products are not standard products,\u201d<\/i> says Lore. \u201cWe have large formats, small formats, and for that, Widem is the ideal partner. They still do everything manually, but that does not mean we lose speed.\u201d <\/i><\/p>\n

That manual care is especially important for a premium brand. When your bags feature embroidery, patches, bold colours and refined finishing, packaging is not a detail. It is part of the product experience. Caroline Vanleke, Head of e-commerce at Jeune Premier, puts it simply: \u201cThe end customer opens the school bag and needs to have a wow effect. If it is a crumpled box with a bag thrown into it, then we can deliver the most beautiful product in the world, the customer will not accept that.\u201d <\/i><\/p>\n<\/div>

Built for peak season<\/h2><\/div>

If there is one moment that truly tests a logistics partner, it is peak season. For Jeune Premier, August is the big one. \u201cIn August, our order volume goes up by four,\u201d says Caroline. \u201cThat is when it becomes really important that Widem can respond. They need to switch into crazy mode with us and go full speed until September.\u201d<\/p>\n

That kind of flexibility for Jeune Premier is essential. Jeune Premier\u2019s business depends on seasonal launches, retail deadlines and marketing activity that can shift quickly. If logistics cannot adapt, the wider business feels it immediately. \u201cEvery season, we want to add something extra to the package,\u201d Caroline explains. \u201cIf everything is not flexible, then we cannot do much in e-commerce and marketing either.\u201d<\/p>\n

Widem\u2019s ability to scale with demand gives Jeune Premier the confidence to keep pushing forward, whether that means managing launch periods, retail moments or future growth.<\/p>\n<\/div><\/div><\/div>

“In August, our order volume goes up by four. Widem switches into crazy mode<\/span> with us and goes full speed until September.”<\/h3><\/div>

– Caroline Vanleke, Head of E-commerce<\/p>\n<\/div><\/div><\/div>

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Supporting a complex international operation<\/h2><\/div>

The numbers behind the operation tell their own story. Each year, around 20 containers arrive at Widem carrying approximately 100,000 units<\/span>. Those products are then divided across 1,200 orders and shipped to customers in 62 countries<\/span>, from Belgium and France to Poland and the UAE, etc.<\/p>\n

Jeune Premier also has demanding B2B requirements. In Belgium alone, the launch of the new collection on 1 May<\/span> means around 85 stores need to receive deliveries at the same time.<\/span><\/p>\n

The brand also supplies leading department stores and shop-in-shop concepts, where presentation and delivery standards are especially high. Lore explains: \u201cJeune Premier is also present in several important department stores. That is a key point where we need our logistics partner to do everything in the right way as the department store demands, package it correctly and deliver it on time.\u201d <\/i><\/p>\n<\/div>

A shared commitment to quality<\/h2><\/div>

There is also a more human side to the partnership. Jeune Premier recently visited Widem\u2019s warehouse and met the two women at the packing table who give each order its final touch before it reaches the end customer. For Caroline, that matters. \u201cFor us, it was really nice to experience. They are actually the people putting the final touches on the product and the parcel before it reaches the end customer.\u201d <\/i><\/p>\n

It is a small moment, but an important one. Because for premium brands, their logistics is about people just as much as it is about process. People who check, pack, correct and care.
\nAnd when those people understand the product and the customer behind it, the result is stronger across the board.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Ready for the next chapter<\/h2><\/div>

Jeune Premier is not standing still. The brand has ambitious plans for growth, with a target of 20% growth and around 50,000 additional units per year. It is also launching a second brand, Mood Bag, a playful and colourful new concept that will add another layer to its operation.<\/p>\n

For Jeune Premier, there was no real debate about where the logistics should sit. \u201cFor us, it was really a no-brainer to place the logistics for Mood Bag with Widem again,\u201d<\/i> says Caroline.<\/p>\n

And that says a lot. Because in the end, a strong logistics partnership is about capacity as well as trust. Trust that a partner can handle growth. Trust that they can adapt. Trust that they understand what is at stake when a premium product lands on a customer\u2019s doorstep.
\nFor Jeune Premier, Widem Logistics has become exactly that kind of partner.<\/span><\/p>\n

Want to see how Widem supports fast-growing brands with integrated fulfilment, transport and customs services? Get in touch with the team<\/a><\/u> and discover what a flexible logistics partnership looks like in practice.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

The partnership behind the performance<\/h2><\/div>
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    Flexibility during peak periods: Widem scales quickly when volumes surge, especially during key back-to-school moments.<\/p>\n<\/div><\/li>

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    Care for premium products: From manual handling to presentation-ready packaging, Widem helps protect the Jeune Premier brand experience.<\/p>\n<\/div><\/li>

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    One partner across B2B and B2C: With both channels under one roof, Jeune Premier benefits from a more integrated operation.<\/div><\/li>
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    Fast, direct communication: A dedicated contact person makes it easier to solve issues quickly and keep operations moving.<\/div><\/li>
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    Support for future growth: From international distribution to new brand launches, Widem gives Jeune Premier the confidence to grow.<\/div><\/li><\/ul><\/div><\/div><\/div><\/div>
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