The initial challenge was to stabilise an entire supply chain in motion. Within two weeks, Widem organised the relocated 850 pallets of Pop Mart stock from the previous provider in Paris to their own warehouse in Rekkem. While that was happening, Widem was simultaneously receiving air freight in Liège, handling customs clearance, and processing incoming stock. All of this while ensuring that the Pop Mart retail stores in Paris continued receiving their deliveries right on time.

From day one, Widem’s philosophy was clear: get it done.

Store deliveries for Pop Mart followed a razor-sharp rhythm. All stores required exact timed deliveries. If you missed the slot, you didn’t deliver. Widem ensured these high-frequency, fixed-time deliveries happened as planned. With a delivery performance score (OTIF) of over 99%, their team hit every mark, week in and week out.

And it didn’t stop there. Widem also took full charge of new store openings in Bordeaux, Marseille, Paris, Lyon and Lille. For Bordeaux, a city with strict time restrictions in its shopping districts, Widem delivered a full trailer of stock to the outskirts and then used a smaller vehicle to shuttle pallets to the store.

As confidence in the partnership grew, so did the scope. In October 2025, Pop Mart also transitioned their wholesale distribution in France and Spain to Widem. This involved delivering to smaller independent boutiques across the region, each with their own unique needs and delivery schedules. Widem integrated it seamlessly into the operation, proving they could handle not just volume, but variety.

What made all of this possible wasn’t just process or planning; it was also the people. Widem’s operational DNA is built on the idea that you can only move fast if everyone moves together. From fulfilment and trailer planning to customs and last-mile delivery, every piece of the process is handled in-house. That full control meant they could make real-time decisions, like sending a driver from Rekkem to Marseille overnight to meet a store deadline.

But tech and trailers don’t deliver on their own. People do. Widem brought together a dedicated, cross-functional team, customer support, operations, IT, and transport, forming an experienced project unit that knows exactly how to move under pressure.

From day one, Marc Clément, Widem’s Fulfilment Director, made three key commitments:

That clear expectation setting paid off. It came down to clear communication, zero empty promises, and full ownership, start to finish. Pop Mart’s operations continued as usual, but with a serious upgrade.

The story didn’t end with France and Spain. In early 2026, Widem officially won Pop Mart’s European logistics tender, becoming the brand’s Regional Distribution Centre (RDC) for the entire EU market.

That means Widem will now supply all Pop Mart stores across Europe, including the Netherlands, Denmark, Germany and Italy. On top of that, Widem will manage all e-commerce fulfilment and returns for the region. The scope? A full-scale operation. The impact? A doubling of current retail volumes.

Pop Mart’s decision in this matter was driven by what Widem had already proven in the field. Under pressure, performance stayed rock solid. New operations were launched quickly and without errors. The commercial approach was clear, competitive and flexible. And above all, Widem showed it could adapt at the pace retail demands, even when circumstances change fast.

This entire case was about moving fast, thinking smart, and showing up, no matter how complex the ask. In the end, Pop Mart found in Widem a partner who could handle scale, pressure, and precision with a human touch. “Honestly, we loved the challenge. And if there’s one thing we’ve learned, it’s that nothing is impossible.” – Marc Clément